From today, we are starting the process of implementing a new corporate logo. This is another element of the rebranding changes that began in our company at the turn of the year. These changes are closely related to, inter alia, the 20th anniversary of the company’s existence celebrated this year, constant, intensive development and the need to adapt the company to the current market needs.
The new brand mark consists of a precisely designed layout: a signet (graphic sign) and a logotype (inscription). The sign of the open hand used in the signet, apart from the aesthetic aspects used in sales, is supposed to personify honesty and openness. It is a sign of purity of intention, honesty and relationship with the client. The sign will be used in several color and graphic versions. The rules of use are strictly defined in the recently approved CI book (basic brand book).
The new logo will appear in a short time and will be valid on all products, commercial and marketing materials of AJ Group. We will also conduct an extensive information campaign among our clients and contractors.
New logo available for download on the website “downloadable materials“.
